In between the advertiser and the publisher is the ad exchange. You can think of the ad exchange like a market with vendors and buyers. If you liked this video, check out another one of our digital advertising videos: What is Digital Advertising? Don’t forget to subscribe to our YouTube https://gest-o-de-an-ncios87429.bloggin-ads.com/51972508/new-passo-a-passo-mapa-para-geotargeting